TY  - JOUR 
AU  - Salgado Barandela, Jesyca Maria
AU  - Barajas Alonso, Ángel Antonio
AU  - Sánchez Fernández, Patricio
PY  - 2022
SN  - 14646668
UR  - http://hdl.handle.net/11093/7354
AB  - Purpose: The organization of several small-scale events throughout the year is called event portfolio and may contribute to the development of the city strategy in the touristic, social and economic fields. The organization of a set of sporting events...
LA  - eng
PB  - International Journal Of Sports Marketing & Sponsorship
TI  - Sports event portfolios: an innovative tool and a new management paradigm
DO  - 10.1108/IJSMS-02-2021-0024
ER  -