TY  - JOUR 
AU  - Ruzo Sanmartín, Emilio
AU  - Abousamra, Alaa Abdelaziz
AU  - Otero Neira, Maria Del Carmen
AU  - Svensson, Göran
PY  - 2022
SN  - 08858624
SN  - 08858624
UR  - http://hdl.handle.net/11093/6795
AB  - Purpose
              This study aims to show how to improve supply chain performance through the relationship between firms and their customers. In doing so, this study examines the impact of a firm’s relationship commitment and customer integration...
LA  - eng
PB  - Journal of Business and Industrial Marketing
TI  - The impact of the relationship commitment and customer integration on supply chain performance
DO  - 10.1108/JBIM-07-2021-0349
ER  -