TY  - JOUR 
AU  - Høgevold, Nils
AU  - Rodriguez, Rocio
AU  - Svensson, Göran
AU  - Otero Neira, Maria Del Carmen
PY  - 2021
SN  - 1051712X
SN  - 15470628
UR  - http://hdl.handle.net/11093/6638
AB  - This study focuses on a framework of sales performance drivers, considering four areas of seller skills, and seven dimensions that the literature generally recognizes as affecting sales performance in B2B settings. The four areas and seven dimension...
LA  - eng
PB  - Journal of Business-to-Business Marketing
TI  - B to B sellers’ skill level in sales performance – frameworks and findings
DO  - 10.1080/1051712X.2021.1974169
ER  -