RT Journal Article T1 Mobility business models toward a digital tomorrow: Challenges for automotive manufacturers A1 Pérez Moure, Hugo A1 Lampón Caride, Jesús Fernando A1 Cabanelas Lorenzo, Pablo K1 5312 Economía Sectorial K1 3317 Tecnología de Vehículos de Motor AB The development of digital business models is impacting the traditional value chain for mobility,implying changes as well as future challenges for automotive manufacturers. Taking a GlobalValue Chain approach, this work analyses the recent evolution, short-term direction, and medium-to long-term future vision of the adoption of digital mobility business models by automotivemanufacturers. Results suggest that, while the firms analysed are currently incorporatingrelevant business models through autonomous vehicles, digital platforms, connectivity, and carsharing, they are mostly focused on marketplace exploitation through digital platforms and services related to connectivity. Key elements for the development of future mobility businessmodels include data collection and management as well as interconnection. At the same time,digitalization is expected to reconfigure not only associated business models but also the relationships among actors within the value chain. These relationships will become more complexfor automotive manufacturers, who may lose control of value-added activities and acquiredependence on certain actors such as technology and service partners, which are expected to playa pivotal role in meeting new opportunities. As a result, the decision-making power of value chainparticipants will likely be more widely distributed. PB Futures SN 00163287 YR 2024 FD 2024-02 LK http://hdl.handle.net/11093/6285 UL http://hdl.handle.net/11093/6285 LA eng NO Futures, 156, 103309 (2024) NO Agencia Estatal de Investigación | Ref. PID2020-116040RB-I00 DS Investigo RD 11-dic-2024