RT Journal Article T1 Is the hotel industry really committed to the environment? Answering using the business models framework A1 Quintás Corredoira, María de los Ángeles A1 Martínez Senra, Ana Isabel A1 García-Pintos Escuder, Adela K1 5312.90 Economía Sectorial: Turismo K1 5311 Organización y Dirección de Empresas AB This paper conceptualizes Environmental Business Models in the hotel industry as the result of a balanced emphasis on several initiatives regarding value proposition, value creation and value capture. It tests how this framework affects 120 Spanish hotel chains by assessing their sustainability reports and websites. The results show that Environmental Business Models are still poorly developed and present uneven progress in their components. This may be a sign that managers are currently using a partial perspective for environmental management with a focus on value creation initiatives that mainly have a marketing or a cost impact. PB Service Business SN 18628516 YR 2023 FD 2023-02-17 LK http://hdl.handle.net/11093/4720 UL http://hdl.handle.net/11093/4720 LA eng NO Service Business, 17(1): 395-428 (2023) NO Agencia Estatal de Investigación | Ref. 10.13039/501100011033 DS Investigo RD 25-ene-2025