RT Journal Article
T1 Political crowdfunding and resource mobilization for collective action: the keys to success
A1 González Cacheda, Bruno
A1 Cancela Outeda, Celso
K1 5999 Otras Especialidades Políticas
K1 5902.15 Política Social
K1 5906 Sociología Política
AB This paper focuses on the determination and analysis of the keys to success in the mobilization of resources through political crowdfunding projects aimed to develop activities linked to collective action for social and political change. For that purpose, based on financial success, we have carried out benchmarking and statistical analysis through diverse variables related to communicative, financial, relational and organizational elements. This study was conducted on 233 campaigns developed in Spain between 2012 and 2017. The results show the importance of the intensity of the campaign posts and the impact through Twitter. Furthermore, as new findings, the partnership between the campaign news in digital media and the financial success should be pointed out as well as the importance of dissemination and the success of cooperation at a communicative level between agents of a socio-political nature. To conclude, we must stress the importance of the organizational and communicative role of the promoters for success and its ability to articulate an external structure configured on identity and technical elements that facilitate the cooperation and activation of ties of different intensity through a media ecosystem, specially Twitter
PB Technology in Society
SN 0160791X
YR 2021
FD 2021-11
LK http://hdl.handle.net/11093/2677
UL http://hdl.handle.net/11093/2677
LA eng
NO Technology in Society, 67, 101743 (2021)
NO Financiado para publicación en acceso aberto: Universidade de Vigo/CISUG
DS Investigo
RD 02-dic-2024