RT Journal Article
T1 Changes in consumption patterns and tourist promotion after the COVID-19 pandemic
A1 Rodriguez Toubes Muñiz, Diego
A1 Araújo Vila, Noelia
A1 Fraiz Brea, José Antonio
K1 1203.04 Inteligencia Artificial
K1 5312.90 Economía Sectorial: Turismo
K1 5311.05 Marketing (Comercialización)
AB The COVID-19 pandemic has entailed an unprecedented health crisis with significant economic impacts in many sectors worldwide. The tourism sector has been one of the most affected, with significant impacts on the number of cancelled reservations, a decrease in international travel and changes in consumption behaviour. This study aims to analyse the main changes in promotion and marketing in the tourism sector in Spain after the pandemic. To this end, a qualitative analysis was carried out via questionnaire-based interviews with 65 experts in the areas of marketing, consumer behaviour and tourism. The main findings show that online information sources gained weight over consulting friends and relatives, and a great advance in digitization is expected, where physical travel agencies will be displaced by online platforms, except for specialized and advisory services. Additionally, technologies such as virtual reality (VR) or artificial intelligence (AI) may play an increasingly important role in the medium term.
PB Journal of theoretical and applied electronic commerce research
SN 07181876
YR 2021
FD 2021-04-15
LK http://hdl.handle.net/11093/2108
UL http://hdl.handle.net/11093/2108
LA eng
NO Journal of theoretical and applied electronic commerce research, 16(5): 1332-1352 (2021)
DS Investigo
RD 17-mar-2025