RT Journal Article
T1 The importance given to food naturalness attributes by millennial university students
A1 Dias Jorge, Eloi Manuel
A1 Lopez Valeiras Sampedro, Ernesto
A1 Gonzalez Sanchez, Maria Beatriz
K1 5308.02 Comportamiento del Consumidor
K1 3206 Ciencias de la Nutrición
K1 5302.01 Indicadores Económico
AB So-called natural food is one of the most significant current trends in the food business. Despite this trend, previous research on the measurement of naturalness has made no distinction between different groups of consumers. Therefore, the objective of this study is to explore the attributes important to millennial university students when evaluating food naturalness. The study is based on a questionnaire administered to a sample of 372 respondents. Using a partial least square (PLS) methodology, it performs a standard confirmatory factor analysis for measurement and validations. As a result, it identifies one attribute linked to how the food is grown and eight attributes associated to how it is produced and processed. These findings have several implications. Apart from testing previous scales in a millennial context, they confirm that market strategies must take different understandings of naturalness into account contingent upon the consumer group.
PB Sustainability
SN 20711050
YR 2020
FD 2020-01-19
LK http://hdl.handle.net/11093/1596
UL http://hdl.handle.net/11093/1596
LA eng
NO Sustainability, 12(2): 728 (2020)
NO Diputación de Ourense | Ref. INOU 17-10
DS Investigo
RD 04-dic-2024