Sport-event portfolios: an analysis of their ability to attract revenue from tourism
DATE:
2021
UNIVERSAL IDENTIFIER: http://hdl.handle.net/11093/7353
EDITED VERSION: http://journals.sagepub.com/doi/10.1177/1354816619884448
UNESCO SUBJECT: 53 Ciencias Económicas
DOCUMENT TYPE: article
ABSTRACT
Some cities strategically plan multiple small and medium-size sport events on different dates in their annual calendar of activities and avoid focusing on a single event of great magnitude. This is how the concept of a sport-event portfolio arises. This article aims to present a method to quantify the injection of sports-tourism money into a city from a portfolio of events. This methodology is applied to the portfolio of a small town with a policy oriented toward the promotion of tourism through the organization of sport events. The income generated by sports tourists in the 2017–2018 biennium is estimated using 1123 surveys conducted from four events included in the town’s portfolio. The research findings of this article are pioneers in the quantitative field of the study of event portfolios. This provides new opportunities for planning a strategy to attract tourism revenues.
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