Marine aquaculture and environment quality as perceived by spanish consumers. The case of shellfish demand
DATE:
2016-12
UNIVERSAL IDENTIFIER: http://hdl.handle.net/11093/6774
EDITED VERSION: https://linkinghub.elsevier.com/retrieve/pii/S0308597X1630210X
DOCUMENT TYPE: article
ABSTRACT
Commercial fishing cannot in itself satisfy the growing demand for seafood, so Spanish aquaculture has expanded considerably over the past few decades. The country's great potential for aquaculture reflects the natural conditions Spain offers for farming marine species. Consumers have learned to identify products’ origins and hence to associate some regions with a certain quality. Although such association facilitates the marketing of distinctive products, it also involves some risks—including that marine pollution could result in consumers losing confidence in the quality or even the safety of seafood. This paper studies the demand of Spanish consumers for aquaculture shellfish as well as their perception of marine environment quality. The results show that consumer choices are affected by such perceptions and consumers would be willing to pay more for shellfish if doing so enabled implementation of a stronger program for guaranteeing food safety.
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