The "other" typographic models. The case of galician typography as identity assertion
DATE:
2018
UNIVERSAL IDENTIFIER: http://hdl.handle.net/11093/6680
EDITED VERSION: https://diposit.ub.edu/dspace/handle/2445/126929
DOCUMENT TYPE: conferenceObject
ABSTRACT
The aim of this investigation is to analyze a reference model in the world of typography creation which has not followed traditional guidelines associated with mechanical printing and printing presses but has been developed in a local environment, and has ties with the arts such as architecture, craft production, stonemasonry, drawing and illustration. Despite the fact that this model has often been placed in the background, unnoticed by typography’s “official history”, it has played an important role in generating local identities, advocating political ideas and cultural demands. This modus operandi can be found in regions or countries where there has been no typographic tradition or whose typographic design has been imported from other countries. This case study will analyze this so-called “Galician typography or letter”, a medieval letter which has links to stonemasonry guilds that appeared during the 20th century Galician graphic design scene. This Galician letter was “canonized” by Galician nationalist artists and intellects, as an identity-generating and vindicating vehicle which had a strong political component.