The impact of visual narrative formats on women's entrepreneurship training

Abstract

This paper analyses the impact of visual narrative formats on women's entrepreneurship training. The findings suggest that the development of competences such as entrepreneurship concepts, opportunity identification and entrepreneurial intention are comparatively better when training with visual narrative format than with a traditional textbook format. Results reveal that the visual narrative not only is an effective tool in the development of new concepts but also strengthens the concepts of students with previous experience in entrepreneurship but little time available for studying. This visual narrative enhances the connection between theory and practice while allowing for easier identification of more innovative and viable business ideas. The project also encourages entrepreneurial initiative because the students can identify with one or another of the main characters in the visual narrative format.