Browsing by author "Svensson, Göran"
Now showing items 1-2 of 2
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Benchmarking meta-analytical conceptualizations of B2B seller skills against empirical evidence in services firms
Høgevold, Nils M.; Rodríguez, Rocio; Otero Neira, Maria Del Carmen; Svensson, Göran
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Organización de empresas e márketing
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TBL dominant logic for sustainability in oriental businesses
Lee, Tzong-Ru (Jiun-Shen); Lin, Ku-Ho; Chen, Chang-Hsiung; Otero Neira, Maria Del Carmen; Svensson, Gøran
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Organización de empresas e márketing