Browsing by author "Svensson, Göran"
Now showing items 1-7 of 7
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Action and social alignment constituents of collaboration in B2B relationships: buyer and seller perspectives
Guan, Jyh-Liang; Lee, Tzong-Ru; Otero Neira, Maria Del Carmen; Svensson, Göran; Høgevold, Nils M.
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Organización de empresas e márketing
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B to B sellers’ skill level in sales performance – frameworks and findings
Høgevold, Nils; Rodriguez, Rocio; Svensson, Göran; Otero Neira, Maria Del Carmen
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Organización de empresas e márketing
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Balancing reactions and actions between service receivers and service providers to resolve service failures
Carrillo, Irma Magaña; Svensson, Göran; Otero Neira, Maria Del Carmen
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Organización de empresas e márketing
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The direct effect of B2B sellers' skills on relative and absolute sales performance: a dual measurement approach
Rodríguez, Rocío; Høgevold, Nils M.; Otero Neira, Maria Del Carmen; Svensson, Göran
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Organización de empresas e márketing
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Economic and non-economic satisfaction as interlocking constructs in B2B sales relationships
Ferro Soto, Carlos Antonio; Padín Fabeiro, Maria Carmen
; Roberts-Lombard, Mornay; Svensson, Göran; Høgevold, Nils
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Organización de empresas e márketing
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The impact of the relationship commitment and customer integration on supply chain performance
Ruzo Sanmartín, Emilio; Abousamra, Alaa Abdelaziz; Otero Neira, Maria Del Carmen; Svensson, Göran
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Organización de empresas e márketing